Tactical Marketing Manager

We’re looking for a Senior Marketing Tactics & Process Advisor for one of our clients’ teams.

What are your responsibilities?

• Further develop and finalize the promotion vision, promotion strategy, and governance frameworks.
• Translate strategic promotion guidelines into operational processes and annual planning models.
• Develop and implement promotion rules and frameworks across the organization.
• Translate marketing and communication objectives into measurable business goals and KPI-driven processes.
• Develop service concepts for independent entrepreneurs and franchise models.
• Differentiate services and propositions based on segmentation, store types, and business needs.
• Identify opportunities for new commercial and marketing services.
• Further develop the Marketing & Communication roadmap in line with strategic business objectives.
• Integrate B2B and B2C initiatives into a structured roadmap planning approach.
• Actively contribute to transformation programs focused on customer experience, retail media, platform development, and business services.
• Optimize processes and collaboration across multiple departments and business domains.
• Bring forward innovative ideas, market insights, and commercial inspiration.
• Support data-driven decision-making through analysis of business value, CAPEX/OPEX, and commercial performance.

Who are we looking for?

• At least 5 years of experience in strategic marketing, commercial advisory, or process-oriented consulting roles.
• Strong experience within retail is an absolute requirement.
• Proven expertise in promotion strategy, marketing processes, and commercial optimization.
• Experience within complex B2B2C or franchise environments.
• Strong understanding of governance, service development, and process management.
• Ability to translate strategic objectives into operational roadmaps and scalable processes.
• Strong analytical skills with insight into business value, BVOR, CAPEX, and OPEX.
• Strategic mindset combined with a hands-on and solution-oriented approach.
• Strong stakeholder management and cross-functional collaboration skills.
• Fluent in English (spoken and written).

Who are we?

EOLIS GROUP is a Digital and Marketing In-housing Company that helps its clients grow their own in-house digital & marketing capabilities. We support organizations with digital, creative, content, marketing, and tech expertise, as well as strategic guidance on in-housing models, organization, technology, finances, and talent.