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Directeur général/Directrice générale


General Manager – Hotel

Location: Radisson Hotel Liège City Centre, Belgium

Position Summary

The General Manager is fully accountable for the overall business performance of the hotel , including profitability, revenue growth, operational excellence, guest satisfaction, talent development, and compliance with brand standards.

The role carries full P&L ownership and is responsible for delivering sustainable financial performance while maximizing asset value and ensuring an exceptional guest experience.

The General Manager acts as the business leader of the property , balancing operational execution with strategic, commercial, and financial priorities.

Direct reports may include:

  • Director of Finance
  • Director of Sales & Revenue Manager
  • Front Office Manager
  • HR Manager

Key Responsibilities1. Financial Leadership & Profitability Management

Lead and oversee all financial aspects of the property, including:

  • Full P&L ownership and accountability
  • Annual budgeting and business planning
  • Monthly forecasting and variance analysis
  • Cost control and expense optimization
  • EBITDA and GOP growth
  • Cash flow monitoring
  • Payroll cost management
  • Financial risk management
  • Productivity and efficiency optimization

Monitor and drive performance against key financial indicators:

  • RevPAR (Revenue per Available Room)
  • ADR (Average Daily Rate)
  • Occupancy
  • GOP (Gross Operating Profit)
  • GOPPAR (Gross Operating Profit per Available Room)
  • EBITDA
  • Payroll %
  • Profit conversion ratios

Primary objective: maximize profitability while preserving long-term asset value.

2. Commercial Strategy & Revenue Growth

Develop and execute strategies to increase market share and revenue through:

  • Revenue management optimization
  • Pricing and yield strategies
  • Corporate and group business development
  • MICE and events segment growth
  • Strategic partnerships
  • Sales performance monitoring
  • Market intelligence and competitor analysis

Collaborate closely with Sales and Revenue teams to achieve:

  • Revenue targets
  • Market penetration growth
  • Improved RevPAR Index
  • Increased customer acquisition and retention

3. Strategic Leadership & Asset Management

Drive long-term business performance by:

  • Developing multi-year strategic plans
  • Identifying growth opportunities
  • Supporting investment and renovation decisions
  • Aligning operational objectives with ownership expectations
  • Protecting and enhancing asset value

Serve as the primary liaison between hotel operations and ownership stakeholders.

4. Operational Excellence & Brand Standards

Ensure outstanding execution across all operational areas:

  • Guest experience and satisfaction
  • Brand compliance
  • Quality assurance standards
  • Health & safety compliance
  • Operational efficiency
  • Service excellence initiatives

Monitor key operational indicators including:

  • Guest Satisfaction Scores
  • Online reputation metrics
  • Audit results
  • Service quality indicators

5. Leadership & Talent Development

Build and lead high-performing teams through:

  • Recruitment and succession planning
  • Performance management
  • Coaching and leadership development
  • Employee engagement initiatives
  • Culture building
  • Workforce planning

Create an environment focused on accountability, collaboration, and performance excellence.

Qualifications & Experience

Preferred education:

  • Degree in Finance, Business Administration, Hospitality Management, or related field
  • MBA or equivalent advanced qualification considered an asset

Experience required:

  • Significant leadership experience within hospitality operations
  • Demonstrated full P&L management experience
  • Strong background in financial performance optimization
  • Experience leading multi-department teams
  • Commercial and revenue management exposure

Leadership Competencies

  • Strategic thinking
  • Financial acumen
  • Decision-making capability
  • Commercial mindset
  • Stakeholder management
  • Negotiation skills
  • Resilience under pressure
  • Strong communication and influencing abilities

Performance Indicators (KPIs)

Performance may be measured through:

  • EBITDA growth
  • GOP and GOPPAR performance
  • Revenue achievement
  • RevPAR Index
  • Occupancy rates
  • Budget adherence
  • Guest Satisfaction Scores
  • Employee Engagement metrics
  • Market share development
  • Operational efficiency indicators

Overall purpose of the role:

To lead the hotel as a profitable, sustainable, and high-performing business unit , delivering strong financial returns, exceptional guest experiences, and long-term value creation for owners and stakeholders.

Avantages :

  • Assurance hospitalisation
  • Carte essence
  • Chèques repas
  • Éco-chèques
  • Uniformes fournis
  • Voiture de société

  • Lieu du poste : En présentiel

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