Performance Marketing Specialist

The mission of Testaankoop / Testachats is to protect and defend consumers’ needs and rights. We offer a global concept for the consumer, ranging from the known publications like Testaankoop / Testachats, Budget & Recht / Budget & Droits, Test gezond / Test santé, Testaankoop invest / Testachats invest… to online advice and individualized legal support, and all this thanks to the commitment of our approximately 380 enthusiastic collaborators.

Testaankoop / Testachats is a 100% independent organization and collaborates intensively with an international group of independent consumer organizations that employs about 1200 collaborators.

Did you know that Testaankoop / Testachats’ online portal counts more than a million visits per month?

In order to take advantage of this huge opportunity and to optimize the presentation of our products and services, the Marketing department is looking for a Performance Marketing Specialist.

Your challenge:

Together with your colleagues and the management:

• You’ll define and drive the digital acquisition and growth strategy across owned media (portal/social media/app/..) and paid media for different purposes: direct acquisition, lead generation, upselling, loyalty / relationship management
• You’ll implement and adapt the strategy, roadmap and features definition according to the needs
• You’ll translate this strategy into concrete digital initiatives focused on acquisition, conversion optimisation and growth.
• You’ll play a key role in identifying growth opportunities and turning data insights into measurable improvements in acquisition, conversion and retention.

You will be responsible for:

• Optimising the marketing presentation and conversion of the portal
• Proposing and developing innovative initiatives to improve user journeys and conversion.
• Monitoring digital performance, analysing results and translating insights into optimisation opportunities.
• Define and execute experimentation and A/B testing initiatives.
• Manage digital acquisition and optimisation budgets, ensuring ROI-driven investments.
• Collaborate with internal stakeholders (Editorial, BT, Marketing) and manage external agencies and partners.

You will work in a team of 6 colleagues and will be reporting to the Marketing Team Lead. You will be in close collaboration with Editorial and BT

Our expectations:

• Bachelor in Marketing, communications (or equivalent by experience)
• A minimum 5 years of experience in digital marketing or performance marketing roles, ideally within subscription, media or digital product environments.
• Strong expertise in digital acquisition, analytics and performance marketing, with proven experience in several of the following areas: Analytics tools, SEO & SEA, Social Media platforms, Conversion rate optimization, Traffic, Acquisition, Sitecore, HTML
• Experience working with CMS platforms and collaborating with editorial and technical teams.
• Experience working with analytics platforms and dashboards, with the ability to translate data insights into concrete marketing optimisations.
• A good command of English; a basic knowledge of Dutch and French (minimum A2-level).

Our offer:

• A high degree of task variety and the opportunity to further develop and maximize your competences in a group with international fame.
• An environment where initiative is valued
• A team with a good sense of humour!
• A correct remuneration package, fringe benefits (3 insurances, meal vouchers, ...).
• Easy to reach location (close to train station Brussels-Midi / Zuid).