Creative Strategist

Senior Creative Strategist (Freelance)

This is not a standard strategist role.

We are looking for a senior profile who can think, create and lead — someone who combines sharp business understanding, strong creative instinct and a real sense of design.

You don’t just generate ideas.

You build coherent brand systems that make sense across channels, deliver impact, and hold creatively over time.

What you bring

• 5+ years in a creative / advertising agency
• A track record of strong concepts that actually made it into the real world
• The ability to move from business challenge → insight → concept → execution logic
• A strong sensitivity to design, visual consistency and brand identity systems
• Proven experience in building omnichannel strategies
• → with clear roles per channel
• → and relevant messaging per touchpoint
• A solid understanding of media logic and budget implications
• The ability to challenge clients intelligently (not just push back, but elevate)
• You are trilingual: FR / NL / EN
• You are comfortable leading and elevating creative teams

Your role

• Lead the development of creative strategies and campaign territories
• Build coherent brand ecosystems (not just campaigns)
• Define what to say, where, and why across channels
• Ensure consistency between strategy, concept, design and execution
• Guide the creative team towards stronger, sharper output
• Bring unexpected, but relevant thinking
• Present with clarity, authority and structure

How you operate

• You are hands-on and fast — not stuck in decks for weeks
• You combine intuition and structure
• You simplify complexity into clear directions teams can execute
• You know when to go broad, and when to focus and decide
• You care about what works in reality , not just what looks good in a presentation

Engagement

• Freelance / mission-based
• Flexible depending on projects
• Close collaboration with the core team