Digital Strategist

Senior Digital Strategist — Strategie Agency

This is not a pure performance role.

We are looking for someone who can connect brand thinking with digital execution — from strategy to campaigns to performance .

You don’t just run ads.

You make sure what we say, where we say it, and how it performs is consistent, relevant and valuable for the brand.

What you bring

• 4–7 years in digital strategy / media / performance marketing (agency or similar)
• A strong understanding of brand building in digital environments
• Proven experience in hands-on campaign setup, monitoring and reporting
• You are comfortable working directly in platforms like Meta Ads Manager and Google Ads
• Ability to move from brand strategy → digital strategy → campaign execution
• Strong understanding of channel roles, funnel logic and audience behavior
• You know how to define KPIs that balance brand and performance
• You understand media budgets and how to allocate them smartly
• You combine analytical thinking with creative sensitivity
• You are trilingual: FR / NL / EN

Your role

• Translate brand strategy into digital ecosystems
• Define where the brand shows up, how it speaks and why
• Build and manage campaigns end-to-end (setup → launch → optimize)
• Ensure consistency between brand, message and channel
• Define channel roles and messaging per touchpoint
• Monitor performance and optimize with a brand perspective
• Build clear, actionable reports (linking performance to brand impact)
• Work closely with creative teams to ensure relevant and strong assets
• Guide clients on how digital contributes to both brand and business

How you operate

• You are hands-on — you execute what you recommend
• You balance brand thinking and performance logic
• You simplify complexity into clear, usable setups
• You test, learn and optimize continuously
• You focus on impact and coherence, not just numbers

What makes this role different

• You don’t choose between brand and performance — you connect both
• You ensure digital is not just efficient, but meaningful for the brand
• You work in a lean team where strategy, creative and media are closely linked
• You have direct impact on how brands show up and perform in real life

Engagement

• Freelance basis
• Based in Belgium / able to work closely with the team
• Immediate impact expected