senior marketing

Nexeo is currently looking for a Marketing Operations & Adobe Workfront Transformation Lead for one of the leading financial institutions in Belgium.

Nexeo is a consulting company supporting clients in the banking, finance, insurance, and marketing transformation sectors through digital, data, and IT-driven initiatives.

Mission Context

As part of the acceleration of the Adobe Experience Platform (AEP) adoption, the organization is transforming its Marketing Operations (MarOps) model to improve campaign execution, efficiency, and automation across all marketing activities.

The objective is to define and implement a new Marketing Operating Model , including processes, roles, and responsibilities, fully aligned with the Martech ecosystem.

A key priority is the transition from Wrike to Adobe Workfront , while ensuring strong integration with the Adobe Experience Cloud ecosystem (Journey Optimizer, Analytics, Target, DAM, etc.).

Your Responsibilities

As Marketing Operations & Workfront Lead , you will:

• Design and implement end-to-end marketing workflows in Adobe Workfront (campaign intake, briefing, production, validation, archiving)
• Define the future Marketing Operating Model (processes, governance, roles, responsibilities)
• Translate marketing business needs into functional and technical requirements for IT and Adobe teams
• Lead the migration from Wrike to Workfront and ensure strong user adoption
• Optimize campaign execution processes to improve marketing efficiency and time-to-market
• Configure and enhance Adobe Workfront (reporting, custom forms, resource management, proofing)
• Ensure integration between Workfront and Adobe tools (AEM, Analytics, Target, Journey Optimizer)
• Drive change management, training, and adoption of new marketing processes
• Monitor performance and continuously improve marketing workflows and tooling

Expected Profile

• Minimum 10 years of experience in Marketing Operations / Martech / Digital Marketing transformation
• Strong expertise in Adobe Workfront
• Experience with Adobe Experience Cloud is a strong asset
• Proven experience in marketing workflow redesign and tool migration (Wrike, Asana, etc.)
• Strong understanding of campaign management, creative production, and digital asset workflows
• Experience in Agile marketing environments

Technical Skills

• Adobe Workfront configuration and administration
• Marketing workflow design and process optimization
• Integration with Adobe ecosystem (AEP, AEM, Analytics, Target, Journey Optimizer)
• Project management and delivery tracking
• Reporting and performance analysis

Soft Skills

• Strong communicator and facilitator
• Change management mindset
• Structured, pragmatic, and delivery-oriented
• Strong stakeholder management skills
• Ability to operate in complex marketing & IT environments

Languages

• Dutch: Fluent
• French: Fluent
• English: Fluent

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