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Sales & Marketing Manager - Agricultural Machinery - FR/DU


Experiences in B2B sales with wholesalers? Experiences in operational marketing? Experiences in People Management? Strong interest or background in the agricultural sector? Bilingual in French & Dutch? This position is for you !!

Our client is a Belgian family-owned company with over

100 years of experience i n the distribution of premium technical equipment for the agricultural sector, the green/landscaping sector, and material handling. It employees +100person, generates +150M€ of annual turnover and aims to strengthen its market position by focusing on

leading-edge technology , strong partnerships with dealers, and

efficient services

in sales, marketing, after‑sales, and financing.

As a successful

Sales & Marketing Manager - Agricultural Machinery - FR/DU , you will have the following responsibilities: Lead the

commercial strategy : annual sales plan, margins, product mix

Animate and guide the

sales & marketing team

(define priorities, coordinate & coach the team on the field) - you will be responsible of 3 areas sales manager, 3 product managers & 2 persons in the back office

Manage

pricing strategy

and negotiate with key accounts & dealer networks

Develop business via

demo machines, rental, and used equipment

Be responsible of the company brand by owning all

marketing & communication

activities & ensuring their consistency: marketing materials, digital channels, campaigns, ... Handle the implementation of a

new CRM system Strengthen communication with the

dealer network : newsletters, events, information sessions

Oversee

events & trade fairs : stand concept, logistics, demos, post‑event analysis

Act as main link between

manufacturer & internal teams ; track KPIs, market trends, bonuses

As a successful

Sales & Marketing Manager - Agricultural Machinery - FR/DU , you will have the following profile: +5 years experiences as B2B sales leader

with strong commercial development skills & ability to negotiate with wholesalers Experiences with l ong selling cycle & technical products

(agriculture, machinery, industry) Previous experience in

people management

or team coaching Background or strong affinity with the agriculture sector is a plus Solid experience in

operational marketing Comfortable in managing

projects

(CRM, reporting, process optimization) Strategical mindset coupled with the willingness to remain operational & available for the teams Personal traits: entrepreneurial mindset, structured, responsible, clear communicator, low ego. Languages:

Fluent in French, Dutch & English

As a successful

Sales & Marketing Manager - Agricultural Machinery - FR/DU ,, you will have: A

key, high‑impact role

shaping the company's commercial & marketing evolution. Autonomy, trust , and a clear strategic framework. A competitive package incl.

bonus, company car (or mobility budget), net allowance, extended insurance, cafeteria plan, meal vouchers .

[ A chance to

build something long‑lasting

within a growing, value‑driven family business.

Newsletter, Pricing Strategy, Logistics, Area Sales, KPI, Communication, Market Trends, Entrepreneurship, Team Leadership, Machinery, Team Coaching, Sales Planning, Sales, Campaign, Digital Channels, Skills Development, Back Office, Sales & Marketing, Agriculture, Agriculture, Coordination, Key Account, Team Coaching, Project Management, VOS, Networks, Rental, Commercial Strategy, CRM systems, Networks, Process Development, Annual Revenue, Trade fairs, Technical Product, Reporting, Negotiation, Marketing Material, Equipment Operation, Post Event Analysis, B2B Sales, People Management, Implementation

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