Marketing Manager

Marketing Manager

Your Mission

Define and execute strategic marketing plans for the entire organization to attract new customers, generate interest among existing ones, and position the company and its products as key players in the “administrative communication flows worlds”.

Follow up product development initiatives and ensure their translation into clear, actionable documentation to support product adoption and market success.

Define and drive the company-wide internal communication strategy to ensure alignment, clarity, and engagement across teams and departments.

Lead the Marketing team to achieve strategic and operational goals by fostering collaboration, performance, and individual growth, and by contributing directly to the organization’s success.

Your Responsibilities

As Marketing Manager, your key responsibilities include:

Strategic planning and execution

1. Define and implement the company’s overall marketing strategy to enhance brand visibility and support the achievement of business objectives.
2. Ensure the translation of technical product features into clear and compelling commercial value proposition, to support product adoption, enhance customer relevance, and contribute to overall market success.
3. Promote cross-functional collaboration to develop cohesive marketing strategies that align with business objectives and ensure consistency across initiatives
4. Oversee the effective management of the marketing budget to ensure optimal resource allocation and alignment with strategic priorities.

Brand Management :

Strengthen and oversee the company’s brand identity across all marketing and communication channels to ensure consistency, increase brand awareness in the digital space, drive website traffic, and support lead acquisition.

Content, campaign & events Management

Oversee the planning, creation, and execution of multi-channel marketing content and campaigns, including digital media, events, and PR to generate leads, engage target audiences, and strengthen the company’s brand visibility and impact.

Market Research and Analystics :

Lead marketing analysis and customer insights by conducting market research, evaluating campaign performance, and assessing the end-to-end customer experience across all channels, to identify trends, optimize strategies, and support data-driven decision making.

Internal communication:

Define and drive the company-wide internal communication strategy in collaboration with People & Organization to ensure alignment, clarity, and engagement across teams and departments.

Team Leadership:

Lead, support, and develop the marketing team by providing strategic direction, fostering motivation, and conducting regular performance and career development reviews to achieve individual and team objectives

Your Profile

As Marketing Manager you have :

• A Master degree (or equivalent by experience) with min 5 years of experience within B2B Digital Product oriented environments ideally within start up and scale up organizations
• Experience in setting up Product Marketing roadmap and go to market strategy execution (product and brand management positioning)
• Proven ability to lead integrated campaigns, including digital, content, events, and PR
• Strong experience in strategic marketing planning and execution across multiple channels
• Analytical mindset to assess marketing performance and customer journey metrics
• Budget management and ROI-driven decision making
• Team leadership, coaching, and performance management
• Strong communication and perfect trilingual NL/ FR/EN

Our Offer

• A competitive salary package with extra-legal benefits, including a company car/mobility plan, profit sharing, group and hospitalization insurance, and meal vouchers.
• Autonomy and flexibility to have a direct impact on speos' growth.
• A stimulating and evolving role with numerous challenges, opportunities, and innovative projects.
• A dynamic team within a family company culture!
• A unique atmosphere of collegiality and conviviality.
• Room for ideas, initiative, and professional development in a diverse team of talented colleagues.

Why speos?

speos is an innovative and leading Belgian company that empowers businesses with optimized and secure administrative and financial processes. We manage all aspects of outbound document workflows, from document generation to distribution across print and digital channels.

Our ultimate goal is to ensure the success of our customers' administrative and financial processes, allowing them to focus on their core business.

As a subsidiary of the bpost group since 2001, speos is the #1 reference in our field of expertise in Belgium. This recognition is built on our ambitious management, cutting-edge technological know-how, and proven customer service.