Senior Brand Manager - FMCG company

The client is a fast-growing FMCG challenger brand shaking up its category with bold ideas and a strong consumer‑first mindset. The company combines entrepreneurial energy with solid backing, allowing for quick decision‑making and real impact. Known for its innovative products and distinctive brand identity, it is rapidly gaining market share and disrupting established players. The culture is collaborative, agile, and hands‑on, ideal for people who want to build, test, and scale rather than maintain the status quo.

Senior Brand Manager - FMCG company

As a key member of the marketing team, the Senior Brand Manager will act as the true owner of his brand, combining strategic thinking with hands‑on execution.

• Define and lead the brand strategy to drive sustainable growth and market share
• Translate consumer and market insights into impactful marketing plans
• Manage product launches and innovations from concept to in‑market execution
• Develop and execute 360 campaigns (ATL, BTL, digital, in‑store activation)
• Collaborate closely with Sales teams to ensure strong go‑to‑market execution and visibility at retail level
• Monitor brand performance (Nielsen, market data, ROI) and optimize accordingly
• Manage budgets and ensure efficient allocation of resources
• Lead and develop junior team members or cross‑functional project teams

Profiel

• 5-8+ years of experience in Brand Management within FMCG
• Strong track record in driving brand growth and innovation launches
• Data‑driven mindset with the ability to turn insights into action
• Excellent stakeholder management and project leadership skills
• Hands‑on, proactive, and comfortable in a fast‑paced environment
• Fluent in English (additional languages are a plus)

Aanbod

• A high‑impact role with real ownership and visibility
• The opportunity to work on well‑known brands with strong growth potential
• A collaborative and entrepreneurial environment