LeadFabric is a B2B demand generation and GTM agency with deep roots in marketing technology, buying group strategy, and AI-driven revenue orchestration. We are boutique by design — but our footprint, our partnerships, and the conversations we're part of are anything but local. Our specialisation in B2B GTM has consistently placed us in rooms that most agencies or consultancies, regardless of size, are simply not invited into. LeadFabric is positioning itself at the intersection of AI, data, and modern revenue architecture, and we need people who want to be part of building that — not just delivering against it.
You'll work directly with B2B clients — running campaigns, advising on digital strategy, building and optimizing programs across paid media, content, and marketing automation.
You'll be expected to manage your own time, flag blockers early, and care about quality of output — not just volume of activity. If the idea of being handed something entirely new and expected to get up to speed fast sounds like an opportunity rather than a burden, you're the right kind of person for this.
Plan and run B2B digital campaigns across paid channels (LinkedIn, display, programmatic), aligning messaging to buying stages and audience segments
Advise clients on content strategy and asset development — knowing when to build a nurture track versus when to recommend something completely different
Work inside marketing automation and demand gen platforms (Marketo, HubSpot, 6sense, or similar) — not just configure them, but understand why they're set up the way they are
Own project delivery end-to-end: timelines, stakeholder communication, quality checks, and post-campaign reporting that actually drives next actions
Use AI tools as part of your daily workflow — for research, content production, campaign optimisation, and increasingly for GTM strategy support
There is a specific kind of professional this role will resonate with — and we'd rather speak to them directly than try to appeal to everyone.
We offer an environment that is deliberately international, deliberately at the edge of what's happening in B2B marketing, and deliberately set up for people who are energised by complexity — not slowed down by it.
Minimum 5 years of hands-on B2B marketing experience — agency, consultancy, or in-house demand gen at a level where you've owned programs, not just supported them
Exceptional English — written and spoken, without exception. Your English needs to be at a level where clients trust your judgment partly because of how you communicate it. You will write content, lead senior client calls, and represent LeadFabric in international settings. Near-native is the floor; native-level command of nuance, register, and tone is the target. Practical experience with digital advertising (LinkedIn Ads as a baseline) and content-driven demand programs
Meaningful exposure to at least one marketing automation or revenue platform — credible when talking about them, comfortable when working inside them
Familiarity with ABM concepts, buying group models, or intent data platforms
B2B marketing is being restructured. In return, you will have a front-row seat to some of the most significant shifts happening in GTM right now, and the agency context to apply them across multiple clients, industries, and markets simultaneously.
An international team and client base — without the hierarchy and institutional slowness of a large organisation