MOTOR EUROPE - LEXUS EUROPE DIVISION - Digital Marketing

Functie

Team/division description

LEXUS EUROPE DIVISION is the European headquarters of Lexus, a global luxury lifestyle brand offering a full range of premium vehicles and the all-new all-electric RZ.

The BRAND & MARKETING COMMUNICATIONS department drives the strategy development and implementation of brand communications activities across Europe. Working closely with National Marketing & Sales companies (NMSCs) and agency partners the department develop, agrees, produces and rolls-out the brand & communications strategy through omni-channel communications. We ensure the NMSCs have the assets and planning information so they can implement their local activities and strenghten brand consistency across the region.

Your responsibilities

Marketing Automation/Content Planning and Website optimisation/Website performance reporting

Manage and deliver CRM transformation projects, have a clear vision on CRM for BB and BC; Experience as a technical/functional/product owner role during a CRM implementation project leveraging modern technologies. Experience with Salesforce Marketing Cloud is a plus; Support Vehicle Launch campaigns through Marketing Automation; Setup and maintain content delivery planning; Integration of campaign assets across Lexus Master Website, and ensure optimal consumer journey, to increase conversion; Ensure setup of priorities, follow-up and reporting on ongoing roll-outs of content/tools/technical updates in local markets websites through regular status calls with Lexus Web Support; Ensure kaizen on overall website user experience and web funnel conversion; Setup and present monthly report on Lexus Website traffic and conversion performance for executive management.

Online Transacting

Follow-up on integration of Online Reservation/Retailing (new cars); Follow-up on integration of Used Car Locator; Report on business contribution (cars reserved/sold online).

Power BI

Collect digital analytics data about the customer behaviour set clear objectives, define KPIs & supporting metrics; Align with and involve technical stakeholders on tagging strategy notably taking into account the new DXP platform constraints; Build reports and monitor the KPIs & supporting metrics in Power BI; Perform different analyses as part of continous improvement on the basis of quantitative analytics; Help to create a data driven mindset in the organization by support with data and analytical insights, educate stakeholders on how to use data and facilitate data-driven dicision making; Coordinate projects and align with both business and technical stakeholders both internal and external; Ensure Power BI for Lexus is used in an optimal way and following a clear approach and structure;

Adobe Platform Digital Skills

Leverage CRM data to help drive customer acquisition & retention strategy; Determine the business and market needs, benchmarking and prioritizing them and the improvements' roadmap; Experience in steering and coaching a creative and digital agency; Strong understanding of CRM principles and omnichannel customer experiences.

GDPR compliancy

Follow-up on implementation of required GDPR content and technical updates on Lexus website; Ensure all required assesments on One Trust are completed in due time; Handle the role of GDPR champion at LED in close collaboration with legal department. Aanbod

We offer a dynamic multicultural work environment and the opportunity to be part of a highly motivated team where collaboration, creativity, courage, and curiosity play an important role. You will be working on exciting projects and benefit from a thorough on the job development, coaching and training. Your commitment will be rewarded with a comprehensive renumeration package, including interesting extra-legal benefits. Hence, we offer you the flexibility to keep a healthy work-life balance through flexible hours and a combination of on- and offsite working. At Motor Europe, we are committed to providing equal employment opportunity to all. All of our recruitment decisions are based on the individual and their qualifications along with the job requirements. The selection process is without regard to nationality, sexual orientation, gender identity or expression, birthdate, religion, ethnicity, disability or other personal characteristics. We do not tolerate harassment or discrimination as our individual experiences and overall diversity is our key strength. Together we have the power to make a positive change and go beyond the ordinary. If you need any specific consideration for the interview process due to disability or any other reason, please let the recruiter know. Contract Interim contract (weekly renewed) Employer date .. End date .. Full time Location Hybrid - +-% in the office ( Head Office in Evere) and +-% home office


Bedrijfsinfo

is one of the world’s largest automobile manufacturers and a leading global corporation. Founded in , now sells vehicles in countries and employs over . . As a company, Motor Europe focuses on sustainability and future generations and strongly promotes diversity, inclusion and gender equality. We are highly interested in receiving the applications from professionals of all backgrounds and genders looking to build their career in either scientific, engineering or corporate positions. Based in Brussels, Belgium, and staffed by . and more than nationalities, Motor Europe (TME) handles the wholesale marketing of and Lexus vehicles, parts & accessories, and manages ’s European R&D, manufacturing and engineering operations. For , Quality is a way of life. Nothing is so good that it cannot be made better, that is why we strive for continuous improvement in everything we do. This basic principle for us is called “KAIZEN” and is what guides us in our pursuit of best Quality and the delivery of unparalleled customer’s satisfaction.

Motor Europe, part of the transformation of the automotive, is stimulating its whole organisation in the Cs (courage, creativity, coaching, curiosity, collaboration) to adjust, adapt rapidly to final customer needs, but also promote diversity, equity and inclusion to get best team players to perform together.

Jouw profiel You have a Master in Marketing Communications with specific focus on Digital Communications/Omni-channel or equivalent experience at agency or client side; Great project management skills and the ability to prioritise; You have experience as a technical/functional/product owner role during a CRM implementation project leveraging modern technologies. Experience with Salesforce Marketing Cloud is a plus; You are naturally well organised; You wish to develop, and you are ready to persevere in order to reach challenging targets; Yo are driven by continuous improvement mindset; You seek facts before making recommendations or decisions; You enjoy working in a team, respecting others; You have a creative mind and passion for cars; You have excellent communication skills; You are fluent in English (written and spoken), another European language is an advantage; You have a strong understanding of HTML, and best web practices; You have knowledge about Agile and Scrum methodolgy; You have experience in customer journey, analytical marketing, campaign management, social media management, marketing execution, automation. Solliciteren Bourgetlaa , EVERE
Employer - Evere
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MOTOR EUROPE - LEXUS EUROPE DIVISION - Digital Marketing
2022-11-28 - 2022-12-17

Aanwerving Organisatie: via Global Recruitment
Contract: Permanent
Industrie:
Gemiddeld loon: 2000
Valuta: EUR
Address place: EVERE

Land: België
Postal Code: 1140
Web: www.globalrecruitment.info
Telefoon: +32 493 78 60 54

 

 

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